The expectations and desires of a company are directly proportional to those that have been demonstrated through products and symbols, and that indirectly will produce a commensurate result.
Although in fact according to the owner's recognition is not 100% true, but that happens in the field of interaction process between the company and the public occurs more through the visual.
Socialization done through visuals can say,
whether to have hope and desire to be known by everyone, or just to some people. If you wish and want to be known by all people must do something that can easily be understood and known by everyone, but not a problem if it is deliberately limited.