The expectations and desires of a company are directly proportional to those that have been demonstrated through products and symbols, and that indirectly will produce a commensurate result.
Although in fact according to the owner's recognition is not 100% true, but that happens in the field of interaction process between the company and the public occurs more through the visual.
Socialization done through visuals can say,
whether to have hope and desire to be known by everyone, or just to some people. If you wish and want to be known by all people must do something that can easily be understood and known by everyone, but not a problem if it is deliberately limited.
Before you decide to create a Logo, it would be nice to discuss in advance the understanding of the logo simply.
The logo is not always as a brand, but does not close the possibility of a logo that is at once made deliberately as a brand, many who do it like sony, samsung, ASUS, oppo, and more, such logos commonly known by the term logo or logotype logo which is designed based on the written name of the company presented graphically with the rules of logo or symbol, 2 in 1, two in one entity, a brand that also serves as a logo. You can either choose this way, or choose to separate both but still stay in touch.