The expectations and desires of a company are directly proportional to those that have been demonstrated through products and symbols, and that indirectly will produce a commensurate result.
Although in fact according to the owner's recognition is not 100% true, but that happens in the field of interaction process between the company and the public occurs more through the visual.
Socialization done through visuals can say,
whether to have hope and desire to be known by everyone, or just to some people. If you wish and want to be known by all people must do something that can easily be understood and known by everyone, but not a problem if it is deliberately limited.
Talk about how much hope and desire.
Starting from what might be considered simple, for example like a logo.
How the ability of the logo that has been used, how the power range, whether it will be easily understood by everyone ...? or not.
Below are two different types of logos based on their capabilities.
1. Logs that can be translated but must be read to understand it, then its range is limited to those who can already read it.
2. While logos that can be translated but do not need to read to understand it, then the run is not limited, ranging from those who can not read until that can already read.
Of the two types of logos above have the time difference in the process of delivering the message.
The type of logo that is easily translated without having to read it of course will be easier and faster accepted by the public, without having to go through special requirements, the requirement is must be able to read.
This means that this type of logo will be easily accepted by anyone, not limited only to those who can read it, it would be better if the logo can also be understood by a toddler. If so, then this way is a good strategy to invest, investments stored in the memory through visual socialization.
A logo will say what is expected and desired.
Hope and desire with a wise and friendly way and involve all parties will be more easily accepted by many people than unilateral desire.
Logo with common elements is intended for public.
Logos with special elements are specifically intended only for the specified.
Brand Identity also includes the term or language used.
How effective are the terms and the language we use in conveying the message.
Whether the terms and the language we use are effective enough to convey a message to the public, or a requirement is required first to understand the terms.
Millions of people who have high purchasing power but not all have the same mindset as a thinker with a high intellectual.
Using common terms as narrow keywords, will be easier to track and understand. New more specific terms can be stored as sub categories.