Before you decide to create a Logo, it would be nice to discuss in advance the understanding of the logo simply.
The logo is not always as a brand, but does not close the possibility of a logo that is at once made deliberately as a brand, many who do it like sony, samsung, ASUS, oppo, and more, such logos commonly known by the term logo or logotype logo which is designed based on the written name of the company presented graphically with the rules of logo or symbol, 2 in 1, two in one entity, a brand that also serves as a logo. You can either choose this way, or choose to separate both but still stay in touch.
Separately created standalone logo serves to represent the brand. The logo can be created in many ways and styles, in an abstract or clear way. Using color combinations and specific shapes to make them look unique and interesting. Remember Apple with its Apple Fruit, Nike with its Swoosh, Monster Energy with its Paws, Opera Mini with its red dot, and more.
They are designed not to roughly so, because
The logo is created to show the personality of the company, just like choosing the clothes to wear for an event, and there will be who we really are. Therefore the process of creating logos often takes a long time, requiring analysis and thinking. Setting up a company logo is the same as setting a business strategy, it will be an important moment that will affect all future advertisements that will be run, we are familiar with the term brand identity.
Important or not a logo for a company is dependent on the program and the business plan itself. Whether to arrive at a break-up sale or whether there is another plan that is bigger than that.
Procurement of logo design as an effort to make consumers as an asset, because a good logo can put consumers in a higher position, with respect to his tastes, respect for social status, to the emotional side, thus creating a relationship bond for a long time without coercion.