In order to improve business, making a good Logo is the wisest solution. Your logo can attract consumers and also serves to differentiate your Company from competitors. Then what reasons can answer the question "why should a business have a logo". Let us know more.
Logo As a Language Ambassador
As I've written on the Home page, that logo can represent words, like many things you want to say to the public about how your company's quality and quantity, how your mission and vision, etc. Until finally constrained to the limitations, because it takes thought, time and cost are not small to be able to socialize evenly, then your logo will do the task, the logo will act as a language ambassador, who can say everything about your company in a way simpler.
Logo For Popularity Support
The product sold may be the same, but the way to sell should be different. You have to make a difference in business competition. The simplest initial step that can be done is to create a special sign, the sign is usually called Logo, the logo must be unique and memorable, able to create special memories for consumers, so unwittingly that they have thought about your company from the first time to see it . These special memories make your company more recognizable. Your company logo is more recognizable than a competitor, this stage is a good start to get to Popularity, because Popularity is directly proportional to Profit.
Therefore the best logo is a logo that is able to quickly and easily be remembered unconditionally, without having to be able to read and without having to require academic thinking. Remember you're a product name famous for its apple fruit, I'm sure you can guess right away without me telling it, even a kid can even call it even though he can not read and write yet. A simple business way but capable of creating tremendous benefits.
Logo Build Love
You can build consumer love through Logo. Did you know that the elements in the Logo can affect the suggestion that sees it. Many nice fonts we can choose to use on Logo, but you must be careful, because each type of letter has a special character that can direct the mind to something. Not a few food manufacturers that make the logo by using the type of letter is less precise and less in accordance with the category of products to be sold. Proper fonts for the food product category will be more optimal if using a Bold-bold typeface, more fun, exciting and less formal. Using regular Scipt fonts for food product logos is not a mistake, it's just not optimal, Script type letters are more appropriate for things that are formal, such as Invitation Cards, Letters, Certificates, etc.
The colors used on the Logo can also affect. Color guidelines used refers more to natural colors derived from natural, plant or processed foods, such as brown, orange, green, red or other mixed colors. Be careful with the blue color, until now still not suitable to illustrate the food in blue, blue is more suitable for other products, such as light blue for Mineral Water, dark blue logo is also suitable for chemical products, for service companies, Banking, Insurance , Construction, etc. Although the Logo of your food product should use blue, use it as an accent only, very little portion. Do not let consumers feel annoyed, lost taste when you see your sales only due to inappropriate colors.
Logos with the right specifications will build consumer love for the appropriate product, it means that all goes aligned and relevant. Surely it would be better to offer food to those who want to eat by showing things that approach the properties of food.
Logo As Emotional Expression
Any business that is, depends on Human.
How much emotional communication takes place between your company and the consumer, or it may be difficult, because there is no means of connecting, it is still difficult to express orally. Then the only practical solution is Logo. Million feelings and millions of emotions can be represented only by a very simple graphic design, the design is Logo.
Logo able to say a person's social status, Logo also proved able to make people into groups, community. Many people feel proud just by showing the small logo behind the smartphone, taped to the vehicle, on the shirt, even though the owner of the logo never tells it, is not that an infinite advantage. Caused by a great Logo You no longer need promotion, everything is automatically run by itself, the question is: whether your logo is also worth to be proud of, if your logo is also like a work of art that can beautify something.
Think about how they feel when they see your Logo, what does most of them think, whether they will immediately think of buying only your product, or something more than that, for example they want to know more about your company , want to visit your company, want to just play and get acquainted with your team, want to collect merchandise, want to be the first buyer of your latest product or even to want to be part company team. It's all happening and the logo is one of the factors.
Many of the intentions and purposes that we can embed in a logo, just a limited sale and purchase or more than that.
Consumer emotional engagement with favorite companies often starts from the logo. You can study and consider statistical data from Marketing and Entrepreneurship below:
93% of purchases occur as a result of visual perception.
7% color is also the reason why consumers buy products
80% color makes it easy to get to know a brand
This is an important part that needs to be underlined about why your business needs a logo. A Logo is purposely designed to get a good reaction from consumers. If consumers feel involved with your logo, they will tend to remember your business.
Good imaging will provide the same reciprocity, the consumer will tend to buy from you. Logo is the first impression most easily stored in memory. Therefore, to build a good consumer emotional should start with a good logo.
Logo As A Professional Attitude
Logo affects perception.
Your logo looks less convincing, consumers tend to associate it with your product and feel less confident in your ability to present your product or service professionally, it's possible to happen, though not always, but choosing the best is wise.
It's the same as a bald-headed trader offering hair-raising medicine. Consumers who come in accordance with the way in the run. Whether consumers want to buy because careless or consumers want to buy because they know and understand.
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If you want to talk more about logos, we can chat casually through chatt. Our designers know how to combine business strategy, art and design to create a good identity for your company.